Based on the Scratchers Lottery ticket concept, we were asked to develop a mobile interactive scratcher ticket for Dia De Los Muertos. The mobile ad unit depicted a portrait of a beautiful girl with a call to action to scratch. When the user scratched their phone, it revealed the celebrated DDLM face painting.
PHOTOGRAPHY AND MAKE UP
We worked closely with a casting director to find the perfect model and a photographer to make the before and after assets seamless for the interactive mobile ad unit. The results were a seamless transition between both states resulting in a realistic CaLottery Scratchers ticket Experience.